ちはやふる - 姉が日本一のモデルになることが夢である小学6年生の綾瀬千早は、転校生・綿谷新に「自分のことでないと夢にしてはいけない」と諭される。
そんな新の夢は、競技かるたで名人になること。
普段は大人しい新が真剣に札を払うその姿に衝撃を受けた千早は、幼馴染の真島太一も巻き込んでかるたの魅力に惹きこまれていく。
聴力に優れた千早の才能に、そしてかるたを一緒にできる友達ができたことに新は喜ぶが、卒業後はみな別の道を歩むのだった。
それから4年後。高校生になった千早は、福井に戻った新がかるたから離れてしまったことを知るが、それでも、かるたを続けていれば再会できると信じ、太一と2人、瑞沢高校かるた部を設立する。
Chihayafuru - Chihaya Ayase, a strong-willed and tomboyish girl, grows up under the shadow of her older sister. With no dreams of her own, she is contented with her share in life till she meets Arata Wataya. The quiet transfer student in her elementary class introduces her to competitive karuta, a physically and mentally demanding card game inspired by the classic Japanese anthology of Hundred Poets. Captivated by Arata's passion for the game and inspired by the possibility of becoming the best in Japan, Chihaya quickly falls in love with the world of karuta. Along with the prodigy Arata and her haughty but hard-working friend Taichi Mashima, she joins the local Shiranami Society. The trio spends their idyllic childhood days playing together, until circumstances split them up.
Now in high school, Chihaya has grown into a karuta freak. She aims to establish the Municipal Mizusawa High Competitive Karuta Club, setting her sights on the national championship at Omi Jingu. Reunited with the now indifferent Taichi, Chihaya's dream of establishing a karuta team is only one step away from becoming true: she must bring together members with a passion for the game that matches her own.